When was powerthirst made




















Sequels After the success of the first video, a second commercial was made for CollegeHumor, receiving over 13 million views between October 30th, and February Brawndo In the film Idiocracy [2] , all of the world's water is replaced with an energy drink called Brawndo. Notable Fan Videos. Commercial Product In , Powerthirst was actualized and sold [9] as a powered energy drink mix.

Top entries this week. Search Interest While search for "Brawndo" was the first to appear, both Powerthirst and Brawndo peaked between November and December Latest Editorial And News. Meme This Ugly Son of a Bitch. Recent Videos Add a Video. Add an image. Tags viral video energy drink advertisement fake hoax extreme marketing parody brawndo picnicface commercial fitness. Power lifting, power sleeping, power dating, power spawning babies!!!

You will have soo many babies! They'll compete against Kenyans, they'll run as fast as Kenyans, they'll run past people that think they're Kenyans, then there'll be a tie and they'll be deported back to KENYA!!! You'll be moving soo fast mother nature will be like SlOw DoWn!

Be smart don't gamble on your energy. Holy Shit!! Rawberry is supposedly made with real lightning. Does four hundred babies sound manly enough? While none of us had ever drank or even heard of Powerthirst before we saw the video, the name seemed to fit perfectly with the forceful, high-speed, fast-paced labeling trend that dozens of energy drink manufacturers have used to market their products: AMP, Blow, Cocaine, Full Throttle, Hype, Monster, Nitro2go, Red Bull, Rockstar, Powertrip, Pure Power.

But even though the name and the marketing themes seemed believable, due to the outrageous nature and content of the ad, as critical thinkers we still had our doubts as to the authenticity of the product. After a little research our suspicions were confirmed. We discovered that the Powerthirst energy drink video was actually an ad parody created by a comedian Mark Little, a member of the comedy group Picnicface.

This revelation sent our media literacy project in a different direction altogether, and we decided to examine internet parody , the very phenomena we had inadvertently discovered in our search for authentic viral advertising. In comparing both Powerthirst videos with genuine energy drink marketing the critiques of several energy drink products and ads can be found in the posts below , we recognized that Mark Little and the Picnicface group must have had sufficient background knowledge concerning the current trends and explosions in energy drink products and advertising before creating their parodies.

This discovery leant itself to a practical classroom application of Internet video parody. Students could be required to research particular advertising movements as we did with energy drink marketing alongside video parody of the phenomena. Or if video parody does not already exist, they could be required to create their own commercial spoof based upon a specific marketing trend.

But what happened to the makers of the PowerThirst bits? Quite the opposite, actually. It seems that they sort of imploded. PicnicFace is still on YouTube and still going at it, but their pace slowed for a considerable amount of time — at one point, we were getting two videos a year. And like many channels, diminishing product leads to viewer drop-off.



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